How I braved Anu aunty and co-founded a million dollar company by Varun Agarwal

"How I braved Anu aunty and co-founded a million dollar company" debut novel of Varun Agarwal. The book is published by Rupa in 2012 and has 249 pages.

Author confesses at the beginning that he is not a writer and that he is influenced by Bollywood and book may sound melodramatic. Author also states that this is a true story of his life with some dramatization.

Varun has completed his engineering with neither good nor bad score. All his friends have  got a job and started earning. There are two pressures on Varun to take up a job. First is peer pressure and second is aunty pressure, more specifically Anu aunty pressure.

Anu aunty is a typical and symbolic bossy aunty who has a habit of poking her nose in the matter of others, especially that of children of her kitty party friends and constantly comparing one with other. She also has a habit of paying special attention to the so called 'under achievers' and trying to choose their destiny for them.

This Anu aunty wants Varun to take up a job whereas Varun has a brilliant business idea and doesn't want to serve someone else.

Will Anu aunty prevail? What will she do? Up to what extent will she go? Does she influence Varun's mother? Can Varun start a business and be successful in it? What other obstacles does he face?

The book has captured the nerve of Bangalore (Bengluru), where the story takes place. The IT professionals, pub culture, booze and girls become integral part of the book.

Varun has written well. The book doesn't seem melodramatic. It gives us the story of today's young dynamic and entrepreneurial generation and shows us how social media can be exploited to garner business opportunities. It also tells us to be pioneer and original in what you do. It also advises us not to be bogged down by Anu aunties who want you to take up a job rather than become an entrepreneur.

Although this is seemingly a light hearted book, author gives numerous anecdotes for the wannabe entrepreneurs. Most of them are generic in nature applicable for any business but some are specific to his chosen business. He also tells us how to exploit the social media to market your e-commerce company. The only regret while reading the book was that author has not written elaborately about his struggles and how he sailed through mentally. His love story is also left incomplete.

The cover design of the book is different and makes it stand out. It's also very relevant. This is a book with a long name. Looks like long names are in fashion now a days.

I had purchased this book months ago but had not read it, as I was not sure how it would be. Entertaining or boring. It turned out to be the former.

A good book. Recommend reading.